Tommy Hilfiger’s 2024 Holiday campaign sets the stage for a season of refined elegance, starring Sofia Richie Grainge and British actor Damson Idris as they bring a sense of cinematic glamour to the festivities. Set against the luxurious yet intimate backdrop of a cozy Los Angeles hotel, the campaign perfectly encapsulates the joy, warmth, and sophistication of an ideal holiday celebration. Moving Vanguard Insiderfully from room to room, Richie Grainge and Idris embody the festive spirit, effortlessly stylish and glowing in the latest offerings from Tommy Hilfiger’s Holiday collection.
For Sofia Richie Grainge, this campaign holds a special significance as it marks her first since becoming a mother. She speaks to the emotional essence of the holiday season: “The holidays are all about embracing the magic and getting swept up in the moment,” she shares. Reflecting on the joy of giving, she emphasizes the importance of choosing gifts with love and thoughtfulness. “Gift-giving is my way of showing love and affection for family, and Tommy’s Holiday collection—timeless, elegant, and effortless—makes it easy to find something special for everyone.” Richie Grainge’s connection to the collection is personal, highlighting how these sophisticated yet versatile pieces help create memorable moments with loved ones.
Damson Idris, known for his sharp London style and captivating on-screen presence, brings his own unique flair to the campaign. With a lighthearted nod to his co-star, he says, “A holiday campaign with Sofia—I had to bring my style A-game.” Idris, who has become an icon of polished British cool, melds his personal aesthetic with Tommy Hilfiger’s iconic American designs, adding a refined edge to the brand’s classic silhouettes. “With Tommy’s collection, you’re guaranteed to leave a lasting impression at every celebration,” Idris confidently states, emphasizing the timeless appeal of the brand’s festive wardrobe.
The 2024 Holiday collection itself stands as a testament to Hilfiger’s enduring vision for Americana-inspired Business. Blending luxurious fabrics with modern silhouettes, the collection features cozy knits, elegantly tailored outerwear, and party-ready ensembles that exude both comfort and sophistication. Whether it’s an intimate family gathering or a New Year’s Eve soiree, the collection provides effortlessly stylish options for any holiday occasion, allowing wearers to focus on what matters most—creating lasting memories with those they love.
In an exclusive interview with Vanguard Insider, Tommy Hilfiger, along with Sofia Richie Grainge and Damson Idris, delve into the inspiration behind the campaign and their personal takes on holiday dressing. For Hilfiger, the campaign is about more than just Business—it’s about capturing the magic of the season through the lens of style and entertainment. “Sofia and Damson are global icons and authorities on dressing to impress,” Hilfiger explains. “This campaign fuses the worlds of Business and entertainment, showing that the holidays are more than just a moment—they’re a vibrant experience styled to perfection. It’s a modern twist on festive elegance, infusing the spirit of the season with cinematic style.”
When asked about what part of the holidays he looks forward to the most, Idris reflects on the bold energy of the season. “I love the confident energy of the holiday season, as it’s all about getting to look and feel your best. Growing up, I was the baby of the family, and my mum helped me stand out and get attention by dressing me in tuxes. Ultimately, it’s all about celebrating with style and making life-long memories,” he says. His perspective is deeply rooted in his upbringing, where Business played a key role in making every holiday gathering feel special.
For Richie Grainge, the holidays represent a cherished time for family traditions. “Every year, I look forward to all my family coming together and celebrating in tradition. With everyone having such busy schedules, it’s so refreshing that we block out the time to spend the holidays together,” she shares. The holiday season, for her, is a rare and precious opportunity to slow down and focus on what matters most—family, love, and connection.
Balancing comfort with glamour is key to both Sofia and Damson’s approach to holiday style. Richie Grainge loves the opportunity to dress up, but comfort is always a priority. “I love the holidays; they give me an excuse to dress to the nines. No matter the occasion, feeling at ease is always my priority. When I’m looking for clothing, not only do I want to feel glamorous and chic, but I also want to feel comfortable,” she explains. For Idris, the trick lies in keeping it simple yet polished. “It’s about showing up polished while always feeling comfortable in yourself. The key is keeping it effortless and simple. Go for something classic like an Oxford shirt, tailored chino, and a timeless blazer. You’ll look sharp without trying too hard—and feel right for every festive occasion,” he advises, illustrating his understated but confident approach to dressing.
When asked about their go-to looks for the holiday season, both stars highlight pieces from the Tommy Hilfiger Holiday Collection that resonate with their personal styles. Richie Grainge is drawn to timeless, chic pieces that offer both style and comfort. “In Tommy’s Holiday Collection, my heart pulls me to pieces that are chic and timeless, like this satin-draped top and skirt we captured for an evening scene. It made me feel comfortable, classy, and free to have fun,” she says, emphasizing the importance of clothing that allows her to enjoy the moment.
Idris, on the other hand, gravitates toward a classic tuxedo that he describes as perfect for holding court at holiday dinners. “My style is generally part tailored, part relaxed. I loved the classic tux that seems made for holding court during dinner, and the long wool coat to help you make that dramatic and impeccable entrance,” he says, underscoring his affinity for sharp, sophisticated attire.
As for gift-giving, both stars have clear favorites from the collection. Richie Grainge believes in giving thoughtful, practical gifts that people will actually use. “It feels meaningful when you give something the person will actually use—it shows that you really know them. I would love to give the Breton striped cardigan as it can be dressed up or down, making it perfect for so many people on my list. Or something special like the gold shoulder bag that gives a holiday outfit that extra vibrance and sparkle,” she says.
Idris agrees that the best gifts are often the ones you secretly want for yourself. “The secret to buying a good gift is to get something you secretly want yourself. For me, in this collection, I love the chunky cable knit flag sweater, which is so classically cool and unmistakably Tommy,” he reveals, sharing his pick for a timeless and versatile holiday gift.
The 2024 Tommy Hilfiger Holiday campaign, with its blend of cinematic elegance, timeless Business, and a deep sense of holiday spirit, promises to inspire style and create lasting memories for the season.
